The video formats that bring customers to a business, and the AI setup that makes them for you.
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I posted my first YouTube video in 2008, when I was 13. At 18 I moved to Los Angeles to do social media full time, and I've since built an audience of more than 4 million people.
For a long time I had a problem a lot of business owners will recognise. I knew how to make videos that got attention. I didn't know how to turn that attention into money.
Working that out became my job. First I ran an agency, building viral video concepts for brands. Then I started my own ecommerce brands and grew them with the same methods. In the past two years my stores have done over $2 million in sales, with more than 50,000 orders on one brand alone.
Today I use AI in that work too: AI avatars for the videos and AI-made images for the ads. This is what I've learned about making content that brings in customers, not just views.
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